This piece introduced the behavioural research of Christopher Hsee and the 'less-is-better' effect: the counterintuitive finding that a smaller, higher-quality set is often judged more favourably than a larger set that includes weaker elements. The implication for leaders is direct. Adding a weak argument to a strong case does not strengthen the overall impression; it dilutes it. The article introduced 'Option Zero', a framing technique for change programmes that makes the cost of inaction explicit, shifting your audience out of comfortable default thinking and into a genuine comparison.