GUEST ARTICLE on: Market Smarter with AI (Jan 2026)

Stop Using AI to Validate Your Ideas. Use It to Break Them. A complete guide to building an on-demand ‘Constructive Critic’ for your strategy.

Jan 13, 2026

I am pleased to share my latest guest article, hosted by Nick Woodford on ‘Market Smarter with AI’.

I wrote this piece because I have observed how difficult it is for leaders to get honest, unfiltered feedback. The ‘executive echo chamber’ is a real risk: when everyone around you agrees with your ideas, blind spots are inevitable.

While many people use AI to remove friction or increase efficiency, I believe we should use it to provide friction sometimes. I have shared four specific workflows to help you use these tools as a ‘Constructive Critic’. The goal is to challenge your logic, simulate difficult stakeholders, and stress-test your strategy before you reach the boardroom.

Thank you to Nick for hosting this piece. You can find the full article at the link below.